THE ART
Art
The interaction with the brand will start from the didactic advertising which will be graphically designed by the artists to denote the smells, senses and experiences that their music or audiovisual artistic projects offer.
Senses
The advertising will have technological elements integrated with your smartphone so that you can know what the authors want you to feel.
The central idea is to make the user wonder when they see the ads ...
What will that song / video be like?
What will I feel?
The artists will have a poster where to place a user which is made up of materials, elements, environments or colors that should show the theme or feel that their songs or videos where "THE WEARABLE" is always shown.
THE POSTER
CODES
In the posters you will find the didactic codes for smartphone that will guide .you to the music and essences app to find the material of the experience
APP
The objective of the app is to keep you informed of the status of the product and interact with others about the music or scent libraries that they collect in order to make your experience with kankaku even greater.
Watch the video and discover the flow.
